Log Nests

Log Nests is a fictional company that builds and cares for treehouses: prefabricated DIY kits, expert installation, ongoing maintenance even an "Is My Tree Suitable?" feasibility check that saves customers a site visit. A brand about living in the trees, worry-free.

The whole identity lives in one image: a tree that is also a home. The canopy is a cluster of leaves standing in for the roof - the "nest" - while the trunk carries the house body and a single window. Shelter and nature aren't two ideas joined by a plus sign; they're the same shape.

Three first directions came out of the moodboard: a woodpecker on a rooted trunk, a house grown into a canopy, and log rings held inside a house silhouette. The canopy direction won then went through six development rounds, slowly turning the trunk itself into the house, until the mark worked in full color, black, and white.

The campaign speaks in three imperatives - Plant Your Home. Beautify Your Tree. Move to Your Tree. - over the product and service range, from DIY and office treehouses to construction, maintenance, and tree care.

Packaging follows the same voice: a kraft DIY window pack box that reads like a friendly manual contents, dimensions, product code and a shipping container livery that turns the mark loose at freight scale.